Career Highlights
Built a new product strategy with internal and external pipeline to fulfill $250M revenue target by 2025.
Effectively executed digital marketing 3-year progressive marketing transformation plan by completing the digital center of excellence with 100% digital transformation with flat budget and headcount yielding ROI 25 x’s with $127M return.
Developed innovative commercial strategy focused on community building for EMEA/LATAM market Led one of the highest team engagement scores in all of Roche (90K employees) at 86%
Led development of new analytics roadmap and dashboards with common marketing KPIs Global marketing support processes through implementation of a new support tool; increasing satisfaction up to 99% Completed Digital Center of Excellence 2.0
Consult with Health2.0 start-ups and developed marketing strategy for multiple start-ups
Led Commercial digital transformation Customer Experience (UI/UX), Re-launch 50+ Brand Sites, Sales Enablement Platform, Digital Asset Management, Customer Insights
Led Development and organization buy-in of Digital Transformation Strategy project focused on People, Platforms and Processes
Developed and led first Roche internal conference on digital transformation Led group of Roche Group Leadersto Google for Innovation DayBegan writing for respected industry publication PM360
Named a Digital Health Scholar by the Digital Health Coalition
Led introduction of CRM for marketing on a global basis
Completed build-out of Digital Center of Excellence version 1.0
Introduced Social Media and first diagnostics company to enter social media; partnered with several key diabetes influencers in partnership with World Diabetes Day and helped raise over $1.2M for diabetes research.
Pioneered diabetes blogger summit and named a “Social Media Pioneer” Elected to lead the Marketing Working Group for Continua Health Alliance (now HIMSS) Named a Forty under 40 by the Indianapolis Business Journal
Introduced email marketing program for increased customer acquisition and retention capabilities. First pharma company to implement global email program direct to patient
Introduced email marketing program for increased customer acquisition and retention capabilities. First pharma company to implement global email program direct to patient
Introduced Social Media and first diagnostics company to enter social media; partnered with several key diabetes influencers in partnership with World Diabetes Day and helped raise over $1.2M for diabetes research.
Pioneered diabetes blogger summit and named a “Social Media Pioneer” Elected to lead the Marketing Working Group for Continua Health Alliance (now HIMSS) Named a Forty under 40 by the Indianapolis Business Journal
Completed build-out of Digital Center of Excellence version 1.0
Led introduction of CRM for marketing on a global basis
Named a Digital Health Scholar by the Digital Health Coalition
Developed and led first Roche internal conference on digital transformation Led group of Roche Group Leadersto Google for Innovation DayBegan writing for respected industry publication PM360
Led Development and organization buy-in of Digital Transformation Strategy project focused on People, Platforms and Processes
Consult with Health2.0 start-ups and developed marketing strategy for multiple start-ups
Led Commercial digital transformation Customer Experience (UI/UX), Re-launch 50+ Brand Sites, Sales Enablement Platform, Digital Asset Management, Customer Insights
Developed innovative commercial strategy focused on community building for EMEA/LATAM market Led one of the highest team engagement scores in all of Roche (90K employees) at 86%
Led development of new analytics roadmap and dashboards with common marketing KPIs Global marketing support processes through implementation of a new support tool; increasing satisfaction up to 99% Completed Digital Center of Excellence 2.0
Effectively executed digital marketing 3-year progressive marketing transformation plan by completing the digital center of excellence with 100% digital transformation with flat budget and headcount yielding ROI 25 x’s with $127M return.
Built a new product strategy with internal and external pipeline to fulfill $250M revenue target by 2025.